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04/20/2021

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Yvette Watkins and Naomi Ansah

The movies we have watched and still intend to watch on these video streaming platforms comprises mainly of action-packed American movies with just a little percentage from other continents. With this realization and in line with Sigismondi's argument on the importance of international representation on these streaming platforms, it will be a welcome development to be exposed to people's culture and pattern of behaviors from other lands. With local content coming directly from them, biases and stereotypes can be corrected. This can foster love and deeper appreciation of these people we may never get to meet but would be better off knowing that we have no false ideology.

James William Wu

I agree with Sigismondi's post that Netflix's glocalization approach in the entertainment world will change the view of different cultures tremendously and erase the orientalism theory. By using producers from around the world, audiences will get a more accurate understanding of other cultures. This approach is highly recommended as Sigismondi talked about the "Godfathers” inaccurate depiction of Italy, resulting in people's stereotypes of the country. The movie's approach, "Godfather's," brings the idea of orientalism back to the community as we prejudice Italians as mobs or gangsters. On the other hand, the Netflix approach is far more effective in diversifying cultures as the producers for the shows are from their respective countries. This brings a far better experience since the movies will seem more authentic, and we can indulge in a list of diversified shows.

The use of artificial intelligence will boost diversification as people will be enticed to choose shows related to what they have watched. Users exposed to a particular genre will be excited to watch shows related to it and dive in to understand specific cultures. With the help of artificial intelligence to navigate them, it is easier than ever. For example, everyone knows the show "Squid Games," but most people do not know that the Asian culture's popularity has increased dramatically since then. Other shows such as "Alice in Borderland," "Mr. Sunshine," "Itaewon Class," K-pop, and many more have been on the rise lately due to the popularity of "Squid Games." This is due to artificial intelligence promoting genres closely related to shows that they have watched, and it is an excellent way of popularizing shows from different cultures. Overall, many of these leading entertainment industries should adopt Netflix's approach because of the positive impacts it may bring to diversify the entire world and perhaps break down barriers that were previously made.

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