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Dean Joannou

I think Instagram has had a very interesting effect on advertising. It used to be that in order for a person to make money advertising a product they would have to rely on outside factors. For example, an actor would need to establish fame or a degree of popularity with the help of an agent or others who would seek out advertising opportunities with brands/companies that wished to take advantage of the actor's fanbase in order to advertise their product. Now, a person can establish an Instagram following in the 100,000's or even millions completely on their own and have a totally direct way of advertising a product to their followers. No expensive time slot needs to be purchased like in the case of television commercials, nor is advertising limited to the amount of pages in a magazine. If one has a large social media following, advertising opportunities are endless.


Influencer marketing is a new popular form of advertising where companies, whether they are startups or well established brands, seek out instagram users with a large following to advertise their products. Brands used to rely on paying for time slots during television programming to air commercials advertising their product or paying for ad space in a magazine or newspaper. Now, there is a very large pool of social media personalities with follower counts in the 100,000’s to millions who can serve as a whole new platform on which to advertise. In the case of this article, the company is a startup called Lashify which sells fake eyelashes. The company’s founder is informed that in order to secure an influencer with enough status to get her company off the ground, she would need to pay as much as $50,000 to $70,000. This is not feasible for her brand new business venture. Additionally, dealing with instagram users and their associates, who mostly do not come from trained business backgrounds, can present its own problems. Television networks and magazines have been involved in advertising for decades, whereas the instagram app only began being developed in 2010. Companies regularly find themselves in situations where the instagram user won’t fully hold up to their end of the deal, or may not post their sponsored post at the agreed upon time between the two parties.

Matthew Lenczewski

Although influencer marketing is not a new concept within the industry, it has become wildly popular in the past few years. As the world around us becomes more technologically advanced, influencer marketing has made its way to the forefront and companies are devoting more time and effort to the tactic than ever before. It's interesting to see that people in the industry don't care about the product they only care for who is influencing it and sales. They should take the time out to make the product the best they can make it but they really don't.

megan Kremer

influence marketing has become a very large part of advertising for companies today. Influencer marketing is a marketing strategy in which the focus is placed on an influential person rather than social media as a whole. Companies orient their marketing activities around these influencers. Often times however, influence marketing involves paying large sums of money to these influential people in return for positive reviews on their accounts. There are many problems with influence marketing. One problem that Martineau points out is that marketplace operators and influencers often buy followers and use other tactics to "boost their perceived influence". This results in brands shelling out thousands of dollars to influencers who are not reaching an audience the company was perceived they had. Overall I feel that Martineau did explain the concept and the problems that are associated with it well. She had first hand experience with it so she was able to go into detail about what really happens with influence marketing.

gavin yang

I'm agree with this article. I believe influencer marketing have been their for many years. Because the change of customer behavior, the way of manufacturer publicity their product need to be changed too. The result is influencer marketing, it will change traditional advertising ways and become mainstream little by little.

gavin yang

I believe influencer marketing will cause a lot of negative affect also, It force those small manufacturer use money large among of money to pay for advertising and less money on improve their product.This situation may cause those manufacturer who try to provide good product be knock out of competition be of those fake "review" from influencer marketing.


I agree with the article influencer marketing has been seen all throughout social media one of the most seen would be Instagram. This social media goes throughout the whole world advertising beauty products to perfumes to clothes and many other products. As to companies they have to pay a large sum of money to influencers just so they can say good things to society about the product that is being advertised. I believe this has had an impact to society and yes it seems to be just like the mafia you have to pay a price in order to get something established and selling.

Bethany Peschken

I never realized how popular influencer marketing was. Now that I think about it, nearly all of the YouTube videos I watch are sponsored by a company-- usually a small or newly starting up business. How expensive it is to hire someone to promote a product was most shocking to me.

Autumn Norton

From Paris Martineau's article "INSIDE THE PRICEY WAR TO INFLUENCE YOUR INSTAGRAM FEED" the main concept is how much influencers are getting paid to make a brand known. It was said that since the use of social media has been going up, the prices influencers are giving to brands for their endorsements have gone through the roof. I agree with the articles claim that associating a brand name with a famous person's name is crucial but why fork over so much money for it? It was said that the earrings went "up to $20,000 for what appeared to be a single review or video" (p16). I believe if a product is really being bought by the influencer, then a brand deal should happen. Not the brand reaching out to the creators looking for them to act like they use and like the product. When that happens it ultimately skews the review the influencers is giving off, therefore falsely representing the product to the viewing audience. Overall, I agreed with what the article was saying about the marketing for products in the social media world, the cost are just out of this world.


This article was really enlightening about social media influencers and brands. A lot of social media influencers are seen as friends or someone that their followers can look up to. When they promote things followers and fans will automatically think they are the best resource for an opinion because they are basically that fans idol. In the business industry, many of these influencers are paid tens of thousands of dollars to promote a product. I believe that this kind of business is shady. Instead of honest opinions and reviews, popular creators on youtube are sellouts and only say what they are paid to. When you think of Youtube stars such as Jeffree Star, Manny MUA, and even James Charles, you believe everything they say about makeup and certain beauty products. It's upsetting that peoples idols aren't really telling the whole truth about products when we trust them completely.

Dante G.

According to the article "Inside That Pricey War to Influence Your Instagram feed" There are a lot of mentions about the influence of social media marketing. That is through places like You-Tube, Reddit, and other blogs. According to the Sahara Lotti, the Lashify company CEO and founder, she was told by her investors to prepare to pay influencer's to speak positively about her lashes on Youtube and Instagram. She thought they were being dramatic. but they weren't. I think think what they say goes to mean that there is a lot of concern and misunderstanding within the realm of social media marketing and that although it is that way, it is still very important. She was told to expect to shell out $50,000 to $70,000 per influencer just to make her company known. I think that what this means is that social media marketing is expensive but that it is what it is and it is what you gotta do as a business to succeed in today's world. The article also mentions that Influences with millions of followers usually have management teams or agents dedicated to identify the best advertising deals. This goes to show that the field of advertising in business is a complex matter with many people involved. All in all, the realm of social media marketing according to this article is that it is expensive, involves many people, has a sense of luck to it, and takes a bit of brains to do successfully.

Monica Ruth

I agree with this article. Influencer marketing is horrible. You search one thing and all of a sudden, its all you see on your feed. As for paying people to influence the sale of their products, I try to always read reviews or comments on the product from real buyers, before I buy it. The paid influencers may offer a pretty package, but I want real life views, sometimes though, that pretty package is way to hard to pass up. I disagree with it being like the mafia. Maybe it is my lack of knowledge on the group. But I fail to see how influencer marketing relates in any way to the mafia.


I agree that it is a disadvantage that the influencer could be advertising just for the money. He should base it from what he really thinks about the product. Also I never Knew that "instagrammable" was a word.


Influencer marketing has quickly overtaken all forms of advertising in the business world. Being relatively new, many of these influencers are using that to their advantage and hiking up their buy out prices. Through my experience using social media and seeing these sponsorships, I think that it is completely plausible that the influencers are using their power and fame to fund themselves and help a brand increase sales. Even though the prices mentioned, $10,000 up to $85,000, seem high, the outcome of companies integrating influencer marketing provides profits that well exceed the upfront payment of a few thousand dollars.


It is beyond unimaginable that there is such a high volume of money and trades being exchanged for such simple actions being fed to consumers. If influencers such as youtubers were allowed to disclose the amount of money they make from advertisements, our opinion on them would be a completely different story. The author's message was simply shocking just by the sheer amount of behind-the-scenes work that is done to sell products and the processes by which this is done. If the author were to use more "so what"s and "who cares", it would come across as a more call to action style which could definitely amp up the author's intended purpose and form a stronger meaning behind the words. Aside from this, there is a crazy amount of advertising that we witness every day that is only slowing becoming apparent to us recently due to these new restrictions on advertisement disclosure.


It is interesting how this is such a surprise to some people. Socity is at a point where everyone at a point in time is paying attention to social media. It was only a matter of time until these "influencers" became a major player in the economy. While these "influencers" are worth their asking price, due to their market value, but, when they start trying to take advantage of consumers something must be done. There should be a greater microscope being set on these "influencers" based on the fact that they can affect a product market so much.

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