Organizations like GoFundMe claim to tap into the power of social networks: those in need of financial assistance post on their social media sites and gather donations from people far beyond their immediate circle of family and friends. Yet according to researchers Nora Kenworthy and Ken Igra, crowdfunding sites like GoFundMe “have been largely unsuccessful in solving financial problems for most of the people who use them.” Kenworthy and Igra detail the reasons why and argue that the uptick in crowdfunding campaigns points toward growing inequities in our society.
- According to Kenworthy and Igra, what percent of crowdsourcing campaigns reach their financial goal? What groups of people are more likely to be successful in raising money through crowdfunding campaigns? Why?
- Kenworthy and Igra introduce two key concepts in their argument: “attention economy” and “homophily.” Pick one of these concepts and describe how it contributes to the inequities Kenworthy and Igra found in the success rate of crowdsourcing campaigns. Look at the paragraphs where they introduce these terms. How do you see them using metacommentary to explain these concepts to a reader who may be unfamiliar with these terms? Point to where they use specific metacommentary phrases and templates from Chapter 10.
- In their second to last paragraph, Kenworthy and Igra respond to a naysayer argument. Use a template from Chapter 6 to re-state this naysayer argument. Then, explain where you see them responding to the naysayer, offering concessions, or standing their ground. What phrases and templates from Chapter 6 do they use to do this? How would you describe their tone in responding to this naysayer argument? How does their tone affect the credibility of their argument?
- In this op-ed, the CEO of GoFundMe argues that the platform has become a place for people to seek assistance “basic living needs,” especially in response to the financial stressors of the COVID-19 pandemic. How does his argument support Kenworthy and Igra’s argument? What do you think? How could crowdfunding platforms become more equitable? What role should the government play in supporting people’s basic living needs? Respond to this op-ed and Kenworthy and Igra’s essay using a template from Chapter 4.
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