We grew up surrounded by commercials, right? On TV, at the movies, on the radio, in newspapers and magazines, on billboards and at sports arenas. So we know when we’re being pitched to. Or do we? Can you spot a paid influencer on your social media feeds? Always? Really? Influencer marketing is a whole new world of selling, and the norms and standards are still, um, let’s say, “under construction.” Wiredstaff writer Paris Martineau explores some of the details in this November 2018 article.
Martineau, “Inside the price war to influence your Instagram feed”
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