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Marie Andersen

Response to: Desmond has nothing but praise for the advertising students she recently met at the University of Texas. Why was she so impressed with them?

Summarize her reasons. Do you and your classmates think similarly to the students that Desmond describes? Explain your response.
Laura Desmond’s article, “The Future of Advertising Is In the Hands of Ad Blockers,” is about her informal talk with advertising students from the University of Texas. She spends time hearing about the students’ opinions about advertising today. She uses direct quotes from her talk to emphasize her statements. Throughout, Desmond describes her admiration for the young students. According to Desmond, “[she] was blown away at how smart, thoughtful and energized these young professionals are about advertising and media”. In other words, Desmond believes that the involvement of these new minds is the future within the world of advertising. They have fresh minds that are able to give a new perspective on advertising and how it should be done. Desmond keeps using positive loaded words like “smart, thoughtful, energized, professionals, savvy, and sophisticated” to describe the young students. Desmond states that, “[the students] are savvy and sophisticated, watching and studying everything. This extends to how they think about brands, advertising, and the value exchange between their time and attention, as well as a brand’s message or promise.” Hereby, she means that these students are able to apply their skills and renew the way of communicating advertising to young target groups.

In the last part of the article, Desmond explains why these young people are the future of advertising. According to Desmond, the students “…expect more for their time and attention.” Making this point, Desmond urges the advertising industry to think outside the box and be creative, thereby making new ways of attracting attention for their products. Young people are fed up with advertisements not appealing to intelligence, but mostly use bad jokes and sex to sell. Moreover, the students “respect and give serious credibility to ads, content and memes that get through their ad blocking software”. This description by Desmond further emphasizes the fact that new creative and intelligent minds are needed in the advertising industry, as companies have troubles reaching new potential customers.

In my opinion, I can agree to the fact that Desmond states that the industry needs “young talent that believes advertising and marketing can both be better, as well as help society, and wants to lead the way.” I do believe that young people, with their new minds and passions, is essential for advertising. As of right now, advertising is so easily skipped and young people know just how this is done. Thereby, the advertising students already know what they should be aware of when making new advertising campaigns. They have found loopholes and will most likely be able to reach costumers, which had previously been hard to reach. Furthermore, I can relate to the fact that advertising needs to come up with new ways to captivate consumer’s attention. As I am a potential consumer like many others, I also use different ad block software to avoid ads that are annoying and do not fit my lifestyle. Hereby, I find myself agreeing with the students of the University of Texas.

Derrick Lewis

He has nothing but praise for the advertising by students

and wonders if students have a similar thinking on advertising.

I Know for me, as a college student I use my social media platforms to advertise quiet frequently, because as a poet I'm trying to grow my brand; and as a member of my families cancer relay team; I use it to spread awareness about cancer and how it effects all ages and races

Damien Bailey

I have to say that I agree with the advertising students in this article. Ads have not only gotten out of control, but they lack content. I too block them when I can. I believe that students of advertising can give the entire industry a fresh set of eyes, and therefore can give advertising a boost. These companies overload everyone with content that isn't relevant and it makes us feel as though they are forcing information on us when we much better things to do with our time. Also the content leaves a bit to be desired. they either don't give information on things that interest the next generation, or they miss the mark all together and lack content that interest anyone. 


The future of advertising in the hands of ads blockers. setting down watching my favorite tv it seem so as it reaches the action part here comes a ad or commercial's to miss up the engagement interests in the movie. Its pleasuring to know that there's college student working to get the ads and commercials to be more entertaining to its views, and also block how much they are popping up doing Tv shows time. The idea that the 30 seconds commercial's would be more fun too look at might not be so bad to look at. Ad blocking really gives me something to look forward to knowing the there's a team working to help block out some the unwanted ads god is good.

Rashida Bibb

4.I agree with Desmond when she says that advertising should follow your journey. In society, people have different goals, or are on a different journey than others.Some of the advertising that shows up, while you are online, may not be an interest to me, but it might be an interest in others. In my opinion,when I see an advertisement pop up online, and if I have no interest in what is being advertised, I immediately close the pop up advertisement.On the other hand,if I see an advertisement that I can relate to, or if the advertisement will be helpful,for example, in my career,saving money,or assisting in a struggle for example debt.I have more of an interest of looking into the advertisement more. I also feel that more advertising companies should advertise pending on age groups and categories. For example, advertise for college students,on saving money,tutoring,single parents support groups,or teenage to younger adults groups,for support or for educational purposes. Sometimes the advertisement that show up online, I feel is money wasted. I feel this way because there are many advertisement that are junk, like junk mail in the mailbox. I also feel that as consumers, we have to be careful on what we find interesting, because scams are popular as well.

Nate Eaton

I will have to agree with Desmond. I really hate ads especially when I'm sitting there enjoying a show or video. There are times that the fake ads would put a fake x on the video because they know you want to x it out and continue what you're doing, but instead it'll take you to another website that it wants you to and it is a high chance of it being a scam and give you a virus or something bad.

Isaac Arellano

I hate ads but i understand the reason for them. I believe that the way of advertising from companies is getting out of hand because now the way to advertise is through phone and now calls. It is very easy for fake companies to scam the people now. No company can be trusted especially smaller ones that don't have a lot of credibility. Advertising is very annoying but some companies have the talent to great great advertisements that does hook the audience, but advertising is getting out of control with companies calling and finding ways to get to the people

Lillian Fitzpatrick

Using only one quote and the specific quote that she chose was clever, and she didn't need more quotes throughout. In using both a quote and paraphrasing she diversified her article, and it could've easily been an overkill to load her ideas along with a quote from every single student. Her usage of only one quote validated the quote that she did use, and made it more powerful. Also in doing this she let us think about their opinion at the very beginning while formulating our own with other evidence that she offered throughout her three reasons and explanations.

Michael Reib

Desmond makes some very interesting points regarding the future of advertisements in her piece. She discusses how abrasive and intrusive ads are getting, with little regard for user engagement. People do not want to see ads that are irrelevant to them, and it’s a simple truth that ads are often non-targeted spam. From personal experience, the only time I find ads productive is when they are relevant to me and concise. Desmond talks about this in her piece to an extent. She also uses an interesting format to analyze advertisements. The author interviews advertisement students attending university which I find to be an effective strategy for demonstrating what needs to be done for the future of advertising. Getting feedback from well informed, future advertisers, emphasizes the problems that exist in marketing. They give advice as to what makes an effective ad, and I personally, could not agree more. They talk about how ads that treat them like smart, informed consumers are more likely to get consumer feedback, rather than ones that are incoherent screen filler. In a much more technologically oriented society, it is important that the future of advertising is dealt with in a smarter way, to insure both consumers and producers feel content.


"I Block ads because I believe ads could be so much better" When a advertising student from the university of Texas said this I immediately agreed with the statement. They said "No one wants to sit through pop-up ads, banners, displays and thirty second commercials" and for me this is true. I have the app Spotify and there is nothing MORE annoying then being in your car jamming when a POINTLESS add for Charmin comes on. They say advertising needs to relevant and take the audience serious and again I couldn't agree more. Im a eighteen year old college student why do I need to think about life insurance now? Sure I would be more than happy if my favorite store popped up and told me "OUR SALE IS GOING ON NOW". Advertisement has become way out of control and just all about spamming. This article is one of few that I 100% agree with.

Michael P

I personally don't block ads because they don't bother me. But I understand where the students are coming from. The ads now days are bland and boring and are more irritating which makes me not want to click on them. I agree with the Spotify “Thanks, 2016. It’s been weird” mentioned in the article was a great ad it was a unique ad that was relatable and interesting. I do find it odd that the things that I looked up on Amazon start to pop up in ads everywhere I go.

Thomas Hackmeyer

Laura Desmond discusses the evolution of advertising and marketing, and the influence young adults are currently having on that industry. Desmond talks about her visit to a University where she got to meet and talk with advertising and marketing majors. Her takeaway from that experience was that they are certainly insightful and will define the future of advertising as a whole. She explains how the sheer number of ads we consume every day has made us a lot better at filtering out the ones that are irrelevant or uninteresting. Desmond asked the students how many of them typically blocked ads, and roughly half of them admitted to doing so. When Desmond asked why many answers showed that as a generation, these young adults have much higher standards for advertisements and there are new ways to go about marketing that will be much more effective than a typical commercial or banner ad. Desmond thinks this recognition of positive and negative aspects of marketing at such a young age shows the potential these young people have to influence and define how companies can cater to their audience in a much more impactful manner.
I completely agree with the author that advertising is due for some major changes in the near future. As part of a generation who has grown up surrounded by ads and corporate marketing, it takes something special to convince me to even give it a thought, let alone become a customer. Commercials, banner ads, pop-ups, and other manifestations of such are so oversaturated that more people use blocking software, or completely ignore the ads. What’s worse are ads that are not forgettable, but memorably bad. Some ads interrupt whatever you’re doing so abruptly that the ad alone can convince me never to be a customer, sheerly out of spite for how irritating the ad is. While this may be petty, I am not the only one who feels this way and it goes to show that successful advertisers are doing something better to bring in interest. We are slowly seeing more and more ads focused on a younger audience through social media, relevant humor, targeted audiences, and honest transparency. Young people respond much better to ads that are blunt, self-aware, honest, and funny. An ad has to be memorable in a positive light; companies are catching on to this and starting to gear their ads to more appropriate audiences. A good example of this would be the Wendy’s twitter account. Numerous times their twitter has blown up across social media for making jokes and having genuine, lighthearted conversations with their followers. They run the account in a way that is truly entertaining because it subtly pushes the product while having some simple fun along the way. In a time where we are surrounded by corporate entities, any personal touch that makes a company feel more human is going to be well received by a young audience. People know what Wendy’s has to offer, shoving a 30 second video of cheap burgers down someone’s throat has been done too many times and adds no aspect or incentive to buy from them. While a witty Twitter account may not directly push sales in an obvious way, it most definitely gets people talking about Wendy’s and sharing positive experiences with them, which gives the company a good image. Image matters in today’s world, especially with echo chambers, band-wagons, and cancel culture being so prevalent. It is hard for a company to be successful if they don’t have a significant and positive image in the customer’s head, and this idea is understood by those who see it on a daily basis. Having those people define advertising means they know what they like and don’t like, they have a first person experience telling them what will be successful and what won’t, and that will prove to be extremely helpful when innovating new ways to reach an audience.

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