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09/04/2018

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Marie Andersen

Response to: Desmond has nothing but praise for the advertising students she recently met at the University of Texas. Why was she so impressed with them?

Summarize her reasons. Do you and your classmates think similarly to the students that Desmond describes? Explain your response.
Laura Desmond’s article, “The Future of Advertising Is In the Hands of Ad Blockers,” is about her informal talk with advertising students from the University of Texas. She spends time hearing about the students’ opinions about advertising today. She uses direct quotes from her talk to emphasize her statements. Throughout, Desmond describes her admiration for the young students. According to Desmond, “[she] was blown away at how smart, thoughtful and energized these young professionals are about advertising and media”. In other words, Desmond believes that the involvement of these new minds is the future within the world of advertising. They have fresh minds that are able to give a new perspective on advertising and how it should be done. Desmond keeps using positive loaded words like “smart, thoughtful, energized, professionals, savvy, and sophisticated” to describe the young students. Desmond states that, “[the students] are savvy and sophisticated, watching and studying everything. This extends to how they think about brands, advertising, and the value exchange between their time and attention, as well as a brand’s message or promise.” Hereby, she means that these students are able to apply their skills and renew the way of communicating advertising to young target groups.

In the last part of the article, Desmond explains why these young people are the future of advertising. According to Desmond, the students “…expect more for their time and attention.” Making this point, Desmond urges the advertising industry to think outside the box and be creative, thereby making new ways of attracting attention for their products. Young people are fed up with advertisements not appealing to intelligence, but mostly use bad jokes and sex to sell. Moreover, the students “respect and give serious credibility to ads, content and memes that get through their ad blocking software”. This description by Desmond further emphasizes the fact that new creative and intelligent minds are needed in the advertising industry, as companies have troubles reaching new potential customers.

In my opinion, I can agree to the fact that Desmond states that the industry needs “young talent that believes advertising and marketing can both be better, as well as help society, and wants to lead the way.” I do believe that young people, with their new minds and passions, is essential for advertising. As of right now, advertising is so easily skipped and young people know just how this is done. Thereby, the advertising students already know what they should be aware of when making new advertising campaigns. They have found loopholes and will most likely be able to reach costumers, which had previously been hard to reach. Furthermore, I can relate to the fact that advertising needs to come up with new ways to captivate consumer’s attention. As I am a potential consumer like many others, I also use different ad block software to avoid ads that are annoying and do not fit my lifestyle. Hereby, I find myself agreeing with the students of the University of Texas.

Derrick Lewis

He has nothing but praise for the advertising by students

and wonders if students have a similar thinking on advertising.

I Know for me, as a college student I use my social media platforms to advertise quiet frequently, because as a poet I'm trying to grow my brand; and as a member of my families cancer relay team; I use it to spread awareness about cancer and how it effects all ages and races

Damien Bailey

I have to say that I agree with the advertising students in this article. Ads have not only gotten out of control, but they lack content. I too block them when I can. I believe that students of advertising can give the entire industry a fresh set of eyes, and therefore can give advertising a boost. These companies overload everyone with content that isn't relevant and it makes us feel as though they are forcing information on us when we much better things to do with our time. Also the content leaves a bit to be desired. they either don't give information on things that interest the next generation, or they miss the mark all together and lack content that interest anyone. 

Robin

The future of advertising in the hands of ads blockers. setting down watching my favorite tv it seem so as it reaches the action part here comes a ad or commercial's to miss up the engagement interests in the movie. Its pleasuring to know that there's college student working to get the ads and commercials to be more entertaining to its views, and also block how much they are popping up doing Tv shows time. The idea that the 30 seconds commercial's would be more fun too look at might not be so bad to look at. Ad blocking really gives me something to look forward to knowing the there's a team working to help block out some the unwanted ads god is good.

Rashida Bibb

4.I agree with Desmond when she says that advertising should follow your journey. In society, people have different goals, or are on a different journey than others.Some of the advertising that shows up, while you are online, may not be an interest to me, but it might be an interest in others. In my opinion,when I see an advertisement pop up online, and if I have no interest in what is being advertised, I immediately close the pop up advertisement.On the other hand,if I see an advertisement that I can relate to, or if the advertisement will be helpful,for example, in my career,saving money,or assisting in a struggle for example debt.I have more of an interest of looking into the advertisement more. I also feel that more advertising companies should advertise pending on age groups and categories. For example, advertise for college students,on saving money,tutoring,single parents support groups,or teenage to younger adults groups,for support or for educational purposes. Sometimes the advertisement that show up online, I feel is money wasted. I feel this way because there are many advertisement that are junk, like junk mail in the mailbox. I also feel that as consumers, we have to be careful on what we find interesting, because scams are popular as well.

Nate Eaton

I will have to agree with Desmond. I really hate ads especially when I'm sitting there enjoying a show or video. There are times that the fake ads would put a fake x on the video because they know you want to x it out and continue what you're doing, but instead it'll take you to another website that it wants you to and it is a high chance of it being a scam and give you a virus or something bad.

Isaac Arellano

I hate ads but i understand the reason for them. I believe that the way of advertising from companies is getting out of hand because now the way to advertise is through phone and now calls. It is very easy for fake companies to scam the people now. No company can be trusted especially smaller ones that don't have a lot of credibility. Advertising is very annoying but some companies have the talent to great great advertisements that does hook the audience, but advertising is getting out of control with companies calling and finding ways to get to the people

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