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Joanne Potter

The talking detergent commercial created by SJVC has a primary target of young women who might be looking for more out of life. The setting of a laundromat gives the impression that the young lady could be doing better financially while discussing how she looks good in jeans equates a college degree to self confidence. Overall the message is straight forward and effective, while many might ignore it, the target audience would find it intriguing.



Tori Collins

I believe that "talking laundry detergent" targets more so of younger women in their late teens, or early 20's. People who have recently graduated within the past few years. They say it in a more southern accent, to me, that is just more appealing and a little more eye catching. It targets this group of girls I think because maybe it is ladies who have recently moved out of their parents houses, or moved to a college campus and they are starting to do things on their own, such as their own laundry. I think it gives them a piece of real life and personal space.

Savannah Guelda

I think the whole idea of being in a laundromat makes you think that since she did not finish college, she is unable to pay for a washer and dryer. In my opinion, the southern accent is more appealing and draws more attention to the speaker.The compliment at the end gives the girl self-confidence, just as going back to college and getting a degree would give her.

Savannah Guelda

The talking detergent portraying a girl has a lot to do with it, I think, because the young woman doing her laundry can relate better with a girl, rather than a male telling her what to do. I noticed that the talking detergent never said the word "college", but instead used the word "school". The word school is less intimidating, and makes getting a degree sound more interesting.

Hailey Free

I believe that the talking laundry detergent was trying to get across that she should have gone back to school, but to attend SJVC. The girl, on the other hand, acted like she was scared almost portrayed that she had an excuse not to go back to college. But once she was complimented, she realized that she could make some time to go back to college. She seemed scared to go back like she did not want too. She came across as afraid and nervous when the detergent started talking to her, maybe she was? Some people are afraid to go back, but in the end, it will be worth it.

Emma Ringo

I think the purpose of this commercial is to promote the school's flexibility of classes to most anybody. More specifically though, I believe that this commercial is directed towards an audience who did not go to college directly after high school. When the detergent asks, "what is it going to take to get you to go back to school?" I could tell she hasn't been to college previously. The woman in this video is fairly young indicating that the JCVC classes are flexible to any younger or older person who believes they simply don't have the time to go back to school. The message of this commercial is that you are never too busy to go back to school. SJVC classes can fit around anybody's schedule.

Joanna Whitener

I believe the purpose of the commercial is to show that the girl should have gone back to school instead of not going at all. The girl came across as she was afraid and nervous when the detergent started talking. I also believe the laundromat is trying to get the point across that instead of doing laundry at home, she didn't go to college so meaning she isn't good enough to do the laundry at home. Along with that, I believe the video was referring more towards younger or older young adults who say they don't have time to go back to college. Which everyone can make time to go to college or go back if they really want to go.

jeffrey dotson

The commercial is telling people how as adult they can have time to go to class with their program. Even if they need night, day classes, or online they can help work around your time. The laundry matt is a place where most adult be at. So the use that environment to get their attention more.

Willie Harris

Looking at the commercial from San Joaquin Valley College the purpose was to promote the school's educational offerings. Second, the SVJC commercial targets young single adults with busy lives. I know this because the women in the video appeared in the laundry matt single. In addition,SVJC commercial was explaining different ways people could fit school in their busy schedules as far as night classes,day classes,and online classes are offered.Lastly, the young women in the lundry matt talking to the washing detergent and the setting makes it feel like its the right thing to do.


I believe the commercial targets specific anyone that did not finish school, or believe going back to school must be really difficult. Therefore the SVJC are able to be flexible with anyone schedule working with any time fits them best. The look in her face being scare about the laundry detergent conversation. Its how many of us feel the thought about going back to school fear for many different reasons. But towards the end of the commercial she feels its the right decision.

Alexander Lecik

The San Joaquin valley commercial is intended audience is people who are already working. The reason i think that is because it is showing how flexible the class hours are and that you can take classes anytime. I believe they say it in a southern accent to make the the commercial standout to people and catch their attention. To me the southern accent did make the commercial stand out. The reason I think they gave the complement at the end was to show the person they are speaking to to have confidence and show them that they can go back to school.
I believe that the detergents response is very reasonable and makes a good point. I don't believe that there is anything to be afraid of in going back to college. I would encourage them to go back to school. I believe school is a very important step in advancing in your career and can make it easier to advance.

Lauren Binge

The intended audience for this commercial is people either right out of high school or for people that have full time jobs. The young lady in the commercial looks like she lives on her own. I would think that she is not going to college because she needs to work to live on her own and that is why she was not planning on going to college. This college makes sure to notify their viewers that they offer classes all morning, afternoon, and night. They also make sure to note that if you can not make it to the campus that they have online classes and that you could be ready for a career in as little as 7 weeks.

Austin Trpovski

In my opinion, the commercial targets anyone that did not finish school, or even those who think that school is not for them. The SVJC are able to work around your schedule. For those whom want to get an education but can`t. When she started to have the conversation you could tell she didn`t really want to talk about it, that`s how many people are until you start to them that the school can work around your schedule.. But towards the end of the commercial she feels its the right decision to try to make an effort and go back to school.

Christopher Smith

The detergent's question is reasonable because it wants to know what people are really afraid of going back to school. In my opinion, there is nothing to be afraid of in going back to school because you are getting your education and you get to communicate with a lot of different people. If someone was hesitant to enroll I would tell them they should because it is a new experience and its a start in your career. I would be very encouraging because I would want them to feel comfortable going back to school. You shouldn't be afraid, you should be excited as a student to learn and pursue your career.

Richard Williams

The commercial was focused on people with jobs and young people that haven't been out of high school that long. I would go because it was explained well and I work and at least if the college offers different courses at different time. The difference to me is that I noticed it will hard for me to get back if I waited an long compared to a young person who just got out. subjects are still fresh in their heads

Drew Jenkins

The commercial targets those people who did not go to postsecondary school, either right out of high school or maybe dropped out. I think it targets those who are working many hours or jobs just to stay afloat. This is evident with the emphasis of the woman not having time to go back to school. Also, the laundromat not only puts emphasis on her not being able to afford a washer and dryer, but shows one time constricting event that she has to do regularly. I think it is easy to say going to a laundromat can take up a large portion of a day. I think the southern and female accent is simply to give a joyful tone. It seems to me, as a viewer, the accent and gender of the voice is energetic and joyful. Finally, the complimenting of the jeans not only is used as a humor device, but relates the idea of looking good and feeling good. The female in this commercial, is not what most would picture at a laundromat.

mykka spradlin

In the commercial, “Taking laundry detergent” I agree with Lauren Bings it is intended for everyone. For the students that finished high school and are now afraid to go further into education which is college. As Savannah Gueida had said the detergent does not use the word college. College sounds more discouraging but school, you have been in school since you were little. So it sounds more comforting. And that, in my opinion, is why they used a Southern voice, it is more trusting and soothing to the ear. Agreeing with Willie Harris, they are promoting the school's offerings. With the detergent saying that it will only take seven weeks and it can be fit around your schedule, it catches your attention. Can you get a Bachelor's degree no, but you can get started and get started fast. You don’t have to change your life to go to school. You can do your classes online, in the morning or at night. You get to choose when you are free to do your schooling. And the way she ends the conversation is with giving her a compliment. She is giving the women a boost of self-confidence. She is saying you could fit school in just as good as her jeans. So now she is thinking why not go back to school? I can do it.

Julia Mark

In the commercial, “Taking Laundry Detergent,” I agree with Tori Collins that the audience is most likely girls that just graduated high school and might not be thinking of going to college or girls that might have dropped out of college. I agree with Savannah Gueida’s idea that the speaker having a southern accent and being a woman helps create a calming tone and makes it easier to listen and relate to. I also agree with Savannah’s idea that because the girl is in a laundromat she might not be as financially stable as should could be if she attended college because having a degree is crucial in order to obtain many jobs. Although I agree with these ideas up to a point, I think the laundry detergent could also represent the importance of how going to college is like the importance of using detergent to wash your clothes. Without detergent, your clothes won’t be clean, much like without a college education, you may not get a good paying job. I think the commercial is effective in addressing the importance of going to college and that it’s never too late to get your degree.

Leah Adams

San Joaquin Valley College's (SJVC) commercial, “Talking Laundry Detergent,” addresses that many people would like to return to college and finish their degrees. The commercial uses a talking laundry detergent bottle with a southern accent speaking to a young girl in a laundry matt to plead SJVC’s case. Most of the commenters, like Drew Jenkins, reports this commercial specifically targets people who did not attend a form of college after finishing high school. Drew explains the use of the laundry matt as the setting to show the woman in the commercial as not having the money to purchase a washer and dryer because she cannot afford them. Also, he claims the laundry detergent bottle’s southern accent merely provides a cheerful air. Other commenters, such as Savannah Guelda, address the laundry detergent bottle’s comment about the lady’s jeans inspires higher self-esteem. Similarly, as Savannah points out, a degree from SJVC would allow the lady in the commercial to be more confident, just as the compliment made her feel more confident in the jeans. Though I agree that the target audience is those who did not go immediately to college after high school and that the compliment inspires confidence, I disagree as to why San Joaquin Valley College uses a southern accent in their commercial. When the commercial specifically says it is not too late for someone to attend college, they address anyone who has not gone to college. When someone earns a college degree, the person often becomes eligible for more promotions in work and, sometimes, a higher salary, which can result in a more confident, happier worker. Nonetheless, I think SJVC gives the laundry detergent bottle a southern accent because they want to capture people’s attentions. A southern accent is not often used, and it automatically catches the audiences’ ears since it is something different. It makes the audience listen closely. San Joaquin Valley College’s commercial uses specific techniques to draw in their target audience.

Justin Gill

I agree with Leah in most of the aspects of this video except Leah doesn’t get into the dialogue between the laundry detergent and the woman as well as why people may not have wanted to go to college or are too scared to go back to college. The intended audience is exactly who Leah says it to be. I agree that the compliment at the end was to add confidence, such as a college degree would do. They are depicting having a college degree as making you more attractive something to be proud of and to make you confident. What Leah didn’t touch upon on this was what they were trying to stress to the potential students in the dialogue, people may not want to go to college because they think it is a bigger time commitment than it actually is, or they are scared that there will be too much and they will fail. The bottle of detergent stresses that the courses are flexible and that they can work around your schedule to make it the easiest to you. I agree with Leah that the commercial is trying to stress that happier and more confident, however, I disagree with her rationale, Leah states that it is the fact that the woman will be making more money that will make her happy. This is untrue the commercial is stressing that getting your college degree is enough to make you happy, the thought that you accomplished something as important as getting a bachelor’s degree. The money aspect is not entirely wrong, but it is not meant to show her happiness, it comes into play with the laundromat, with a college degree you may not have to use a laundromat and afford your own washer and dryer.


I agree with Drew Jenkins that this commercial targets people who have not attended post-secondary school, weather they dropped out or never went after high school. Since the girl is obviously young, it seems to me that this commercial is targeting people like her. She is doing alright financially because she can afford to wash her laundry but she could be doing better and have her own washer and dryer. I would argue that there is another level to the commercial that implies personal development. It is giving an underlying message that going to school could improve your life just like it would improve your laundry situation. The detergent tells the woman that time isn’t an excuse for not going back to school, stating that anyone can do it. Even if the girl has a job, she can take her classes online at night. This commercial leaves me with the thought of, “Why not” which I think is a good question to be asking after this commercial. It did its job and got me thinking well, why wouldn’t I do that?

Jaylen Randle

I think the purpose of this commercial is to promote the school's flexibility of classes to most anybody. Also, the money aspect is not entirely wrong, but it is not meant to show her happiness, it comes into play with the laundromat, with a college degree you may not have to use a laundromat and afford your own washer and dryer.

loretta Hanna

The intended audience is people that are not going to school, or can't find room in there schedule.the lady thats was on the commercials didn't go to school or had time to in her schedule. i feel like the commercials should've been in a different situation to go into college. i found it awkward for a detergent talking to a lady in a commercials. Some people cant afford there washer and dyer so they have to go to laundromat, with a degree they can have an washer and dyer.


Question #4. I believe the jug of laundry detergents question is very reasonable. I believe the question " What are you afraid of?" is reasonable because everyone understands that as a college student you don't get a lot of free time. So trying to juggle a job and getting good grades is a lot of work itself. There is a few things about her going back to school that could concern her. For example, losing out on hours at work. Another example is that shes not prepared for the work load. Also, school is a lot of money that you will be putting yourself into debt over. I would encourage the student to apply, even just for a few credits. Just getting yourself started is a huge step into starting a career. I would encourage the person by telling them about how they will actually get a job when they finish college that they will enjoy and not go home upset over it daily. Being encouraging is simply the best thing you can do to help someone out who is unsure.

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