Looking for a Lift: Commercial Endorsements of Women Weightlifters

With the Summer Olympics going on in London right now, there are hundreds of interesting athletes and events to explore and analyze. While women’s weightlifting is less flashy than gymnastics or beach volleyball, the struggles and triumphs of its athletes are no less deserving of attention. Alyssa Rosenberg posted this entry on XXfactor, a Slate blog, in July 2012.

Read it here: Rosenberg, “Is Sarah Robles Too Big to Get the Big-Time Endorsements?”