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Clayton Marshall

I actually found this article quite interesting. I do agree with the author when he says that too many opinions can replace our own blundering for the truth. It is true that feedback on anything from restaurants to electronics is important to consumers and can play a big role in making a decision, however, if overwhelmed by others' opinions, it can detract from one's own ability to decide for themselves.


1. When Chris Colin claims Yelpification is so discrete that it is practically invisible, he is speaking of the people who are committed to rating every service, product, and writing that is published on the Internet. Colin is frustrated with the way our society is so quick to make an evaluation of things. How society feels the need to tell everyone else about a product, a service, a piece of writing, so they rate or ask people to rate it. Colin laments this process because he feels it is the people who provide Yelpification to the public that are stealing people’s first time experience with a restaurant for example. With out a rating people would react to this restaurant naturally.
2. Colin is not saying that assessments are completely undesired because with assessments we can easily “sort the weat from the chaff”. There is so much to review and so many decisions to make in our modern day world therefore assessments can be helpful. Colin is simply arguing that assessments can steal a customer’s first time experience with something.
3. When Colin quotes Erik Davis saying that knowledge is afflicting, he is supporting Davis’s idea that we, as a culture, are too reliant on knowledge. Knowledge is destroying our ability to make our own decision or evaluations. We must check with the rest of the world before we buy a book for example. Personally, I agree with this statement because I have experienced the pleasure of knowing I’m making the right choice on picking a class, for example, because the review online said it was a good one. Knowledge about how people react to certain things in the world does affect me more than it should, and in a certain way that is afflicting.
4. I must say that I do agree with Colin that reviewing can be helpful and destructive at the same time. One example of when I wanted a review on a store was when I needed my hair done. I wanted a very specific look and there was a salon in my area that all my friends talked about how amazing it was and how every employee there was so magnificent. Of course with such a prestigious reputation in my community came high prices. I booked an appointment and got my hair dyed, immediately preceding the appointment I got into my car and started balling because I hated my hair. I had no experience at all with this company but decided to take other people’s experience with the salon and pretend I had the same one, but it was quite the contrary. Colin’s piece on reviews really makes me step back and evaluate the way I look at reviews and whether they are necessary for every occasion, or can I take a chance once in a while and try something out for myself? Colin really hits the nail on the head when he said that life is less enjoyable, less adventuresome, and my own thoughts are quieter when I focus only one other people’s reviews.

Dana Gerhart

Chris Colin argues that people are becoming too reliant on strangers opinions on the internet. I agree with Colin, I think that in this generation people are so eager to post on the internet how they feel, what their reactions were, and the positives and the negatives about everything. As a result of so many people relying on a stranger’s opinion from the internet on a restaurant of a store, this takes away from a person ability to explore and discover their own opinions on things. I must admit that I am guilty of looking up reviews for restaurants and doing exactly what Colin is expressing not to do in this article. I looked up the restaurants reviews on yelp I read into all the comments that so many strangers stated, all the pros and cons about the restaurant. Alternately, the negative comments did not stop me from attending the restaurant. However, I felt that I was waiting for some of the cons to take place. For instance, one of the comments stated that the restaurant had terrible service and that the girls attending to the customers were wearing inappropriate attire. Walking into the restaurant I was anticipating bad service and the waiters to be dressed inappropriately, I never experienced any of this. The waiters were great and in my opinion they were dressed fine. After reading Colin’s article it made me take a different look on how and when I should read reviews, and how I should interpret them. I also agree with what SamiH stated about how “Colin really hits the nail on the head when he said that life is less enjoyable, less adventuresome [when reading into reviews]” relaying on strangers comments about everything can take away one’s own ability to explore. However, if a stranger experiences and interpretation is negative does not mean that the next persons experience will be.

Lyanne Medina

In today’s society people always seem to look up online what they want to do and most likely they will see what people all around the world have to say about that peculiar thing that they are contemplating on doing. This is why I agree with Chris Colin when he states that each our own thought could be bent and shaped the more we read reviews on things we want to purchase or visit. These reviews that people see online help up their final decision but in doing so the person is missing one vital thing, experience. How will a person ever know if they like something without experiencing it first hand? They are basically trusting random people, like Colin mentions, that they have never met to make up their mind for them. Also, it is almost completely impossible to get away from reviews on products in our society. For instance, if a person is watching a movie trailer there will most likely an announcer who gives the amounts of stars the film has received and also states some of the things newspapers or companies have said about this particular film. This could also be said for online shopping, almost every single product online that can be purchased has a rating on how well it is and comments on how much people enjoyed or disliked the product. I have to say that in today’s fast paced society reviews might come in handy when looking for a product to buy, to make sure it works great and it would get the job done, but some experiences should be done in person so one can get that vital piece of experience so they can know if they truly like one thing or not. One has to take into consideration that these reviews that a person is reading come from a person they have never met like Colin’s states and their interest and opinions might differ from yours on a certain product or place, so the person who is buying the product will never know if they would truly enjoy it based on the review a random person is writing.


In the article by Chris Collins, he states how reviews, postings, and ratings can have a huge impact on the lives of consumers. In society today, anyone can go online and see numerous reviews and postings about various subjects whether it is music, businesses, restaurants or a product that is being sold online. Yes, these reviews can be helpful, but they can also be a disadvantage. For example, before going to a restaurant, many look on Yelp to read about the experiences of others before eating at the establishment. But what happens if you missed out on a great restaurant because of one bad review? When do the reviews and ratings go too far? Well Chris Collins believes it goes too far when the influence of others makes someone doubt their own perspective. Instead of having a first-hand experience, the consumer chooses to make a decision based on the opinion of others. This can lead to many missed opportunities and can unknowingly affect decisions made on your own.
Overall I agree with Chris Collins. I believe that ratings and reviews can have too much impact on the decisions we make. Yes it can be helpful, but it can also have the opposite effect. If reviews are taken into consideration too much, we can potentially make decisions that we would not normally make on our own. We need to experience the unknown of something in order to have our own opinion that is not influenced by others. For example, a band you like just released a new album on iTunes, but a few of the reviews say nothing good about it, are you still going to purchase the album? Just because others do not like it does not mean that you will not. This shows that reviews can be helpful, but should not dramatically affect or change your opinion on something you have not experienced yet.

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